When you meet new people, they almost always ask you what you do. If you can get the courage up to say, “I’m an author”, as night follows day, they’ll ask if you’ve been published. When this happens, I pull out a business card I’ve had made for my book. I hand it to them and most say they’ll look it up. I’m sure many don’t, but if I just told them about my book and where they could find it, I know they never would.
My business card has my book title where the company name belongs, my name where you’d normally see a job title, a very short blurb in the company address space, and my website’s url and email address where phone numbers belong. It works for me and satisfies my need for some bit of paper to hand people who actually look like they are interested in me or my book.
I know authors who go all out and buy customised bookmarks and have flyers printed, then distribute them wherever they think someone might pick them up. I’m not yet convinced that this works, but I’m sure it doesn’t hurt.
I also use my business cards as book marks and leave them in books I get from the library. I’ve left them lying about places where I think readers might see them, who knows… But really, my business cards are for face-to-face meetings and are miles better than scribbling my email address or website on a matchbook.